http://www.communicationstraining.ca Business Communication Training Sun, 15 Feb 2009 13:51:26 +0000 http://backend.userland.com/rss092 en Persuasion depends on three basic “appeals”: credibility, emotion and logic.  This was news about 2000 years ago, when Aristotle defined these appeals as: ethos, pathos and logos (the three Greek musketeers of persuasion).  Though they're now somewhat more refined and sophisticated, they're still serviceable today ... http://www.communicationstraining.ca/blog/persuasive-appeals-do-it-with-feeling.html Persuasive writing isn’t the exclusive preserve of heart-tugging fund-raisers and slick advertising copywriters. In fact, to really give your career a boost, try thinking of everything you write as essentially persuasive in nature. I’m not exaggerating. Remember, even a routine e-mail has to persuade the reader to open and, ... http://www.communicationstraining.ca/blog/writing-persuasively-part1.html Information Overload = Information Overlooked Overheard at an electronics trade show: “If this is the Information Age, how come nobody knows anything?” Maybe it’s because nobody’s really listening or reading.  We skim e-mails and reports and only listen or read the parts we find personally relevant.   The irony here ... http://www.communicationstraining.ca/blog/how-to-create-business-communications-that-get-noticed.html